File a DBA in Florida

A DBA lets your business trade under another name in Florida. Newspaper ad in county of principal place of business required; renew every 5 yrs.

Florida details

Where it's filed. Last checked October 2026. Fees are set by the state and confirmed again before we file.

$99 + state or county fee, for any company.

What is a DBA?

A registered trade name. Your company keeps its legal name and can also do business, advertise and take payment under this one.

Does a DBA protect my name?

No. It doesn't stop anyone else using the name. A trademark does that.

Do I need an LLC to get a DBA?

No. Sole proprietors can register one too. It just doesn't separate your business from your personal assets the way an LLC does.